Marketing

Read time10 min



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Fixed



A style guide helps to keep writing and copy consistent as your marketing team grows. Start customizing it with your guidelines, from your voice and tone, to your grammar and mechanics.



Content goals

What are your writing goals? Who is the audience you're targeting?

  • E.g. educate our users
  • E.g. guide our users



Voice and tone

What is your brand's voice and tone? Ie. informal, friendly, direct?

  • E.g. friendly
  • E.g. straightforward



Grammar and mechanics

What are your brand's the specific grammar guidelines?

  • E.g. active voice, not passive voice
  • E.g. use of contractions 👍



Key wording elements

What are some important key words your brand uses and how do you use them exactly.



Writing the newsletter

General overview of guidelines, voice and tone and resources for writing a newsletter.



Writing a blog post

General overview of guidelines, voice and tone and resources for writing a blog post.



Writing on social media

General overview of guidelines, voice and tone and resources for writing on social media.